Neem, Pakistan’s leading embedded finance platform, has secured a PKR 100 million credit facility from HBL, Pakistan’s leading bank. This facility is part of a larger $4M line, which will be used to scale Neem Paymenow, Neem’s Shariah-compliant earned wage access solution, marking a strategic partnership rooted in a shared commitment to financial dignity and resilience for working Pakistanis.

“We are witnessing a fundamental shift in how Pakistan’s financial institutions view employee wellbeing,” said Naeem Zamindar, Co-founder of Neem. “HBL’s backing validates our belief that financial wellness isn’t a luxury—it’s a necessity. We are not just advancing salaries; we are advancing dignity, stability, and hope for hardworking Pakistanis.”

The credit facility, exclusively structured for employee wage advances, underscores HBL’s commitment to driving innovation in financial wellness and Neem’s credibility as a key player in the earned wage access (EWA) space. With this facility, Neem Paymenow will scale access to on-demand salaries for thousands of employees across sectors such as retail, healthcare, logistics, manufacturing, and more, without burdening them with debt traps or hidden fees.

At HBL, we are committed to supporting innovative, inclusive financial solutions that align with the values and needs of the Pakistani salaried workforce,” said Mr. Faisal N. Lalani – Group Head Financial Institutions & Member Executive Committee. Our partnership with Neem underscores our belief in responsible fintech that empowers salaried individuals with dignified, Shariah-compliant access to their earned income.

In Pakistan, over 60 million people are employed, most relying on fixed pay cycles to make ends meet. As living costs rise, real incomes shrink, and even small financial shocks, like a medical emergency or utility bill, can push households into distress. Neem Paymenow offers a timely, transparent, and Shariah-compliant alternative: access to already-earned income without falling into debt.

Beyond providing early access to salaries, Neem Paymenow includes in-app features that promote financial well-being, such as nudges for budgeting, saving, and building long-term resilience. Designed around the realities of everyday life, it supports essential expenses like rent, groceries, and bills, offering not just short-term relief but a pathway to greater dignity and financial control.

With support from HBL, Pakistan’s leading bank, Neem is scaling its earned wage access solution by partnering with forward-thinking organisations across major cities, offering a much-needed financial wellness benefit to hardworking salaried employees, while advancing dignity and equity in Pakistan’s financial ecosystem.